The Inspiration

It started as a personal medical journey experienced by our co-founder when his son, Sam, was diagnosed with a brain tumor. He not only survived the tumor and treatments, he suffered surprisingly less from the debilitating side effects than other patients.

Innovative nutrition with a focus on herbs played a major role in Sam’s recovery. While researching nutrition therapy, it became apparent that traditional cake, cookies and ice cream treats were probably doing more harm than good.  Yet how can you deny such children a happy experience, even if the food’s unhealthy for them?

There was a need for a nutritious and delicious frozen treat that could better serve these children and their families.

What if we could create a healthful and pleasurable alternative to normal sweets – something that could potentially hydrate and nourish these children as well?

And what if we could make it so good that it was enjoyable by everyone, including those with restrictive diets, food allergies or food sensitivities?

We are certifiable lovers of food in general and ice cream in particular. We were inspired to fill this void and hence, Alpine Ice was born.

Mission statement

Starting with ourselves and families, we nurture and nourish an ever-wider circle of those we touch, helping to make our world whole.

• We’re in business to re-create the wonder of enjoying frozen desserts for those who have lost the opportunity, through either illness or allergy.

• We are passionate and idealistic about our products.

• We continually draw from our experiences as parents and dessert lovers to create products that everyone can enjoy.

• We are sensitive to the needs of individuals with food allergies, the food aware, and those who seek out healthy dessert alternatives.

• We serve a customer who is knowledgeable and demands a healthy and pleasurable frozen dessert experience.

Vision statement

We envision every customer realizing a unique frozen dessert experience. Mountain Herbal Foods products are handcrafted and infused with these properties:

• Taste – delicious and intensely enjoyable

• Experience – satisfying and appealing to all the senses

• Ingredients – carefully chosen, all natural, wild crafted and organic whenever possible

• Flavor – flavored for broad appeal and to please the hard-to-serve consumer

• Nutrition – real nutritional benefit to those individuals with food allergies or food sensitivities

Organizational values

• Humility. We are open-minded and openhearted to input from customers, scientific and nutrition experts, and Mother Nature.

• Love. We express love and respect in all that we do. Love is a foundation for our relationships with colleagues and business partners.

• Courage. We exhibit courage and commitment to fulfill the needs of food allergic or food sensitive customers so they can enjoy delicious, nutritious frozen desserts.

• Creativity. We use our inspiration and creativity to craft innovative frozen dessert products.

• Nourishment. We offer foods with credible nutritional, therapeutic, and hydration benefits based on thorough research and development of ingredients.

• Integrity. We are a for-profit enterprise building a strong brand identity. Profit comes from our ability to benefit the consumer and our brand represents a delicious, healthful and authentic dessert experience.

Michael Hoffman      Andrew Barnett      Rudy Rubenis
Co-founders

Milestones
Advisory Board